The Story of Theory Wellness

Theory Wellness is a cannabis company that operates medical and recreational dispensaries in Massachusetts, Maine, Vermont, and Ohio. It also produces and sells Hi5, a cannabis-infused seltzer drink. It was founded in 2015 by Brandon Pollock and Nick Friedman, who are college roommates and entrepreneurs.

Theory Wellness claims to be a leader in the cannabis industry, with a focus on small batch, craft cannabis that is cultivated using sustainable techniques and unique genetics. It offers a variety of products, such as flower, edibles, concentrates, vape pens, and capsules, that are designed to meet the needs and preferences of different consumers.

Theory Wellness also aims to be a socially responsible and progressive company, with initiatives such as a social equity program, a patient financial hardship program, and non-profit donations. It supports the expansion of cannabis research, education, and advocacy, and collaborates with other organizations and stakeholders in the cannabis community.

However, Theory Wellness also faces some challenges and criticisms, such as the lack of third-party testing, the regulation and taxation of cannabis products, the competition from other cannabis brands and the black market, and the stigma and misinformation surrounding cannabis use. Moreover, some of its products, such as Hi5, may pose health risks or ethical issues, such as addiction, underage consumption, or impaired driving.

Theory Wellness is one of the many cannabis companies that have emerged in the US, following the legalization and normalization of cannabis in several states. It has a vision of creating a new age of craft cannabis that is high-quality, innovative, and beneficial for consumers and society. However, it also has to navigate the complex and evolving legal, social, and economic landscape of the cannabis industry, and balance its business goals with its ethical values. 🌿